2026 Red River Software Rebrand
Led a complete visual rebrand for Red River Software, creating a modern identity designed to work across digital products, marketing, sales materials, and trade shows. Developed the visual system, typography, color palette, and supporting assets with a focus on consistency, flexibility, and making a long-established B2B software company feel current and approachable.
Logo Designs
Content and Video ADs
Developed a narrative-driven product launch video for Red River Software’s Omni platform, using AI thoughtfully to bring a fictional convenience store, Red’s Convenience, to life. Built around a day in the life of a convenience store owner, the concept connects Omni’s features to the real-world challenges Red River’s customers face every day. By combining storytelling, visual design, and AI-assisted creative production, I transformed a software demo into an engaging, audience-focused brand story that makes complex technology feel practical and relatable.
Custom Mascot Design
Created Red the Fox, a flexible brand mascot designed to bring personality to Red River Software’s technology and marketing. The character was built to work across everything from static illustrations and trade show materials to animation, UI, and product storytelling, giving the brand a recognizable visual voice.
Branded Card Deck Design
Designed a custom playing card deck that transforms Red River Software’s brand identity into a collectible, interactive experience. Featuring Red the Fox as the face cards and the company’s core products as the four Aces, the deck combines custom mascot illustration, playful branding, and traditional card design to create a memorable piece of branded merchandise.
“Player” Business Cards
Designed a cohesive series of custom baseball player style business cards for Red River Software’s prescence at NACS. The cards were created with custom mascot artwork and reusable Illustrator templates so the system could easily scale beyond the initial set.
Employee Development Content Creator
Employee Retention Presentation
Data analysis project, data analysis, and presentation design using custom graphs, graphics, and assets.
Created with Adobe Illustrator and Canva.